Ep #03 | Founder Freedom Formula Keys to Creating an Efficiency Driven Business

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See how top investors, developers, and operators break down the design, brand, and experience moves that maximize returns.

Ask me anything about turning design into ROI.
Top 5 questions answered in Friday’s carousel 👇

Most people chase finishes.
Smart investors fix layout first.

Bad layouts bleed ROI:
• Spaces feel smaller
• Rents stay capped
• Te

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Luxury Airbnb ≠ expensive décor.
Luxury = how guests sleep, eat, and feel.

Better beds > trendy furniture
Dining tables = holiday bookings
Comfort sells faster than aesthetics
Systems protect 5-star reviews

Melissa Dorange

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Most renovations don’t add value. They destroy it.

A $250K repaint did what $100K+ in marketing couldn’t:
🚗 More drive-bys
📉 Less ad spend
💰 Rents above comps

Design isn’t decoration.
It’s leverage.

This epis

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What if the reason places feel soulless isn’t bad design, but bad rules?

Zoning codes. Debt pressure. Speed-first development.
Together, they’ve made authentic towns nearly illegal to build.

The places we love most were neve

“Connection creates transformation.” — Mark & Lana Royce

When the experience goes deeper, the impact lasts longer.

This quote comes from my podcast The ROI Masterclass Podcast with Mark & Lana Royce.

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Learn the design, brand, and guest-experience moves that boost revenue, raise value, and create unforgettable spaces.

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