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See how top investors, developers, and operators break down the design, brand, and experience moves that maximize returns.

Ask me anything about turning design into ROI. Top 5 questions answered in Friday’s carousel 👇 Most people chase finishes. Smart investors fix layout first. Bad layouts bleed ROI: • Spaces feel smaller • Rents stay capped • Te
IT'S HERE! Luxury Airbnb ≠ expensive décor. Luxury = how guests sleep, eat, and feel. Better beds > trendy furniture Dining tables = holiday bookings Comfort sells faster than aesthetics Systems protect 5-star reviews Melissa Dorange
IT'S HERE! Most renovations don’t add value. They destroy it. A $250K repaint did what $100K+ in marketing couldn’t: 🚗 More drive-bys 📉 Less ad spend 💰 Rents above comps Design isn’t decoration. It’s leverage. This epis
Authenticity is the new ROI. People feel when you’re real, and they feel it when you’re just chasing money. In investing and design, authenticity builds trust. Trust builds loyalty. And loyalty builds returns that last. 🎙️ This quote
It's Here! What if the reason places feel soulless isn’t bad design, but bad rules? Zoning codes. Debt pressure. Speed-first development. Together, they’ve made authentic towns nearly illegal to build. The places we love most were neve
“Connection creates transformation.” — Mark & Lana Royce When the experience goes deeper, the impact lasts longer. This quote comes from my podcast The ROI Masterclass Podcast with Mark & Lana Royce. 👇 Full episode + pla

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Learn the design, brand, and guest-experience moves that boost revenue, raise value, and create unforgettable spaces.

Join a community of leaders redefining what returns look like.

Watch clips, learn proven frameworks, and discover how standout brands and properties are built.